DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES

Let’s navigate through the shifting demands of the internet.

We all know the saying, “Time is money.” Wouldn’t it be great to focus your time on running your business, successfully? Let me help cross off tasks and create systems for the little things that can make a big difference.

SOCIAL MEDIA MARKETING
WEBSITE MANAGEMENT
EMAIL MARKETING
VIDEO EDITING
GRAPHIC DESIGN

REVIEW MY PACKAGES BELOW ↓

Social media marketing

Turn over your social media handles (3 max) and let me help with strategy, content creation, and audience engagement.

Turn over your social media handles (3 max) and let me help with strategy, content creation, and audience engagement.

What’s included:

  • Audit current social media handles and profile optimization
  • Strategy and content calendar to reach your goal
  • Produce three (3) posts weekly with captions and hashtags that can be shared on up to three (3) platforms
  • Provide monthly analytics reports
  • 30 minutes of engagement per day for one (1) social platform of your choice
  • Biweekly calls to help brainstorm content ideas, review analytics report, etc.
Investment: Clients usually invest between $1,300-$1,600/month

Note: I can schedule content through any social media scheduling tool (e.g. Later, Buffer, Hootsuite), but the subscription payment is up to you

What’s included:

  • Audit current social media handles and profile optimization
  • Strategy and content calendar to reach your goal
  • Produce three (3) posts weekly with captions and hashtags that can be shared on up to three (3) platforms
  • Provide monthly analytics reports
  • 30 minutes of engagement per day for one (1) social platform of your choice
  • Biweekly calls to help brainstorm content ideas, review analytics report, etc.
Investment: Clients usually invest between $1,300-$1,600/month

Note: I can schedule content through any social media scheduling tool (e.g. Later, Buffer, Hootsuite), but the subscription payment is up to you

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Website management

You spent so much money building your website through WordPress or Squarespace, let me help maintain it for you.

You spent so much money building your website through WordPress or Squarespace, let me help maintain it for you.

What’s included:

  • Overseeing the site’s technical aspects, including updating and customizing themes and plugins
  • Ensuring website security
  • Managing and creating content (e.g. blog posts, new pages)
  • Improving the site for performance and search engines (SEO)
  • General troubleshooting issues*
Investment: Clients usually invest between $450/month

*An additional $75-150/hour will occur depending on the severity of website issue

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Email marketing

Looking to connect, build trust, grow, or even revitalize your email list through ConvertKit or Mailchimp? I’ll help run your email marketing campaign effectively.

Looking to connect, build trust, grow, or even revitalize your email list through ConvertKit or Mailchimp? I’ll help run your email marketing campaign effectively.

What’s included:

  • Creating an email strategy and monthly content calendar — which includes up to five (5) emails a month
  • Managing your lists (e.g. segmenting contacts)
  • Designing custom templates
  • Email formatting and scheduling
  • Monitoring campaigns, tracking click-through rates (CTR), and analyzing performance metrics
Investment: $750/month

What’s included:

  • Creating an email strategy and monthly content calendar — which includes up to five (5) emails a month
  • Managing your lists (e.g. segmenting contacts)
  • Designing custom templates
  • Email formatting and scheduling
  • Monitoring campaigns, tracking click-through rates (CTR), and analyzing performance metrics
Investment: $750/month
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Video editing

Do you have tons of videos lying around? Let’s bring them to life through short-form and long-form video content for Instagram Reels, TikTok, and YouTube!

Do you have tons of videos lying around? Let’s bring them to life through short-form and long-form video content for Instagram Reels, TikTok, and YouTube!

Choose between the below options:

Option 1
Three (3) long-form videos (up to 25 minutes long)
Investment: $750/month*

Option 2
Two (2) short-form videos per week
Investment: $550/month*

*Prices include up to three (3) revision notes and adding graphics and audio effects of your choice
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Graphic design

Create graphics or templates for your social media, website, and emails that showcase your branding and brand photos.

Create graphics or templates for your social media, website, and emails that showcase your branding and brand photos.

Choose between the below options:

Option 1
Eight (8) social media, blog, or email graphics
Investment: $600/month

Option 2
Five (5) social media, blog, or email graphics
Investment: $300/month

Option 3
Up to ten (10) templates that you can use on your social media, blog, or email graphics
Investment: Clients usually invest a one-time fee between $1,000-$1,200

*Designs can be created in Canva or Adobe Photoshop. You’ll want to have a subscription for either to access the original files

Choose between the below options:

Option 1 — Eight (8) social media, blog, or email graphics
Investment: $600/month

Option 2 — Five (5) social media, blog, or email graphics
Investment: $300/month

Option 3 — Up to ten (10) templates that you can use on your social media, blog, or email graphics
Investment: Clients usually invest a one-time fee between $1,000-$1,200

*Designs can be created in Canva or Adobe Photoshop. You’ll want to have a subscription for either to access the original files
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Testimonials

I hired Paula on a bit of a whim to help with some video editing and miscellaneous tasks that we needed done quickly. From that first moment I knew that Paula was just one of those people who would be valuable to any team. She picked things up quickly, adapted when we needed to with different systems and software, and got everything done on time and to high quality. She also was always responsive and communicated really well, which is so important when juggling so many different tasks and team members. I would definitely recommend Paula to anyone looking for assistance in their business!
Erica
EricaCEO of Big Cat Creative
Paula has been an invaluable asset to my business for the past three years. One of Paula’s most remarkable traits is her exceptional time management skills and attention to detail. She possesses an ability to organize and prioritize tasks in a manner that ensures nothing falls through the cracks. Paula has excelled at managing our growing community of over 300 students worldwide, associated with our signature group coaching program. Her proactive approach to problem-solving and analytical mind have been invaluable assets in navigating challenges and identifying opportunities for growth. I wholeheartedly owe much of our success over the past three years to Paula's exceptional work. As I look toward the future and the continued growth of my business, I have every intention of bringing Paula along with me. She has become an integral part of my brand, and I am confident that with her by my side, we will continue to exceed our goal of building a multi-million dollar Black-owned brand.
Sabatini Ferdinand
Sabatini FerdinandFounder of The In Demand VA

About me

Paula is a digital marketer and communications specialist with nearly a decade of experience in social media, public relations, storytelling, website management and content development, graphic design, email marketing, video editing, and even influencer marketing. She can enhance a clients objectives, bring awareness to their brand, and guide them through the shifting demands of the internet.

Paula’s background includes time spent in agency and in-house roles, and working for august institutions like the Boston Public Library and Boston Center for the Arts. You can count on her to work collaboratively, or completely independently.