DIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES
Let’s navigate through the shifting demands of the internet.
We all know the saying, “Time is money.” Wouldn’t it be great to focus your time on running your business, successfully? Let me help cross off tasks and create systems for the little things that can make a big difference.
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Turn over your social media handles (3 max) and let me help with strategy, content creation, and audience engagement.
Turn over your social media handles (3 max) and let me help with strategy, content creation, and audience engagement.
What’s included:
- Audit current social media handles and profile optimization
- Strategy and content calendar to reach your goal
- Produce three (3) posts weekly with captions and hashtags that can be shared on up to three (3) platforms
- Provide monthly analytics reports
- 30 minutes of engagement per day for one (1) social platform of your choice
- Biweekly calls to help brainstorm content ideas, review analytics report, etc.
Investment: Clients usually invest between $1,300-$1,600/month
Note: I can schedule content through any social media scheduling tool (e.g. Later, Buffer, Hootsuite), but the subscription payment is up to you
What’s included:
- Audit current social media handles and profile optimization
- Strategy and content calendar to reach your goal
- Produce three (3) posts weekly with captions and hashtags that can be shared on up to three (3) platforms
- Provide monthly analytics reports
- 30 minutes of engagement per day for one (1) social platform of your choice
- Biweekly calls to help brainstorm content ideas, review analytics report, etc.
Investment: Clients usually invest between $1,300-$1,600/month
Note: I can schedule content through any social media scheduling tool (e.g. Later, Buffer, Hootsuite), but the subscription payment is up to you
Website management
You spent so much money building your website through WordPress or Squarespace, let me help maintain it for you.
You spent so much money building your website through WordPress or Squarespace, let me help maintain it for you.
What’s included:
- Overseeing the site’s technical aspects, including updating and customizing themes and plugins
- Ensuring website security
- Managing and creating content (e.g. blog posts, new pages)
- Improving the site for performance and search engines (SEO)
- General troubleshooting issues*
Investment: Clients usually invest between $450/month
*An additional $75-150/hour will occur depending on the severity of website issue
Email marketing
Looking to connect, build trust, grow, or even revitalize your email list through ConvertKit or Mailchimp? I’ll help run your email marketing campaign effectively.
Looking to connect, build trust, grow, or even revitalize your email list through ConvertKit or Mailchimp? I’ll help run your email marketing campaign effectively.
What’s included:
- Creating an email strategy and monthly content calendar — which includes up to five (5) emails a month
- Managing your lists (e.g. segmenting contacts)
- Designing custom templates
- Email formatting and scheduling
- Monitoring campaigns, tracking click-through rates (CTR), and analyzing performance metrics
Investment: $750/month
What’s included:
- Creating an email strategy and monthly content calendar — which includes up to five (5) emails a month
- Managing your lists (e.g. segmenting contacts)
- Designing custom templates
- Email formatting and scheduling
- Monitoring campaigns, tracking click-through rates (CTR), and analyzing performance metrics
Investment: $750/month
Video editing
Do you have tons of videos lying around? Let’s bring them to life through short-form and long-form video content for Instagram Reels, TikTok, and YouTube!
Do you have tons of videos lying around? Let’s bring them to life through short-form and long-form video content for Instagram Reels, TikTok, and YouTube!
Choose between the below options:
Option 1
Three (3) long-form videos (up to 25 minutes long)
Investment: $750/month*
Option 2
Two (2) short-form videos per week
Investment: $550/month*
Graphic design
Create graphics or templates for your social media, website, and emails that showcase your branding and brand photos.
Create graphics or templates for your social media, website, and emails that showcase your branding and brand photos.
Choose between the below options:
Option 1
Eight (8) social media, blog, or email graphics
Investment: $600/month
Option 2
Five (5) social media, blog, or email graphics
Investment: $300/month
Option 3
Up to ten (10) templates that you can use on your social media, blog, or email graphics
Investment: Clients usually invest a one-time fee between $1,000-$1,200
Choose between the below options:
Option 1 — Eight (8) social media, blog, or email graphics
Investment: $600/month
Option 2 — Five (5) social media, blog, or email graphics
Investment: $300/month
Option 3 — Up to ten (10) templates that you can use on your social media, blog, or email graphics
Investment: Clients usually invest a one-time fee between $1,000-$1,200
Testimonials
About me
Paula is a digital marketer and communications specialist with nearly a decade of experience in social media, public relations, storytelling, website management and content development, graphic design, email marketing, video editing, and even influencer marketing. She can enhance a clients objectives, bring awareness to their brand, and guide them through the shifting demands of the internet.
Paula’s background includes time spent in agency and in-house roles, and working for august institutions like the Boston Public Library and Boston Center for the Arts. You can count on her to work collaboratively, or completely independently.
Social media marketing