Services
Strategy-first digital support designed for founders who need a clear roadmap to growth or a trusted partner to handle the execution.
I help brands, nonprofits, and creators build digital systems that drive visibility, engagement, and growth—without having to rely solely on paid ads or chasing trends.
From social media strategy and SEO to content creation and creator partnerships, I combine clear strategy with high-quality execution to deliver long-term impact.
Website & SEO
Audit + Strategy Roadmap
"I grew my own site to over 5,000 unique organic search users in one year—WITHOUT ads."
A one-time website and SEO audit that helps your business get discovered beyond social media.
This strategy focuses on organic search, site structure, and content opportunities so people can find you when they’re actively searching—not just scrolling.
What You Get:
- SEO & Website Audit: A review of site structure, navigation, and on-page SEO.
- Website/SEO Strategy: A plan to align your website with search intent and turn social content into searchable web content.
- Loom Walkthrough: A video explaining how to prioritize actions for the biggest impact.
Best for: Businesses, bloggers, and creators who want sustainable traffic.
Investment: $697
Influencer & Creator
Partnership Toolkit
"Get it from someone who has partnered with 20+ brands, including SheaMoisture and KAYAK."
A professional toolkit designed to help content creators confidently pitch brands and land partnerships. Choose Your Path to Professional Partnerships:
OPTION 1: The DIY Toolkit
- Best for: The go-getter ready to build their own brand assets today.
- What You Get: Instant access to my plug-and-play Media Kit, Rate Sheet, and Pitch Templates.
- Strategy: Includes my “Pro Tip” guides on negotiating and usage rights.
Investment: $297
OPTION 2: The Customized Toolkit
- Best for: The creator who wants a professional to handle the heavy lifting.
- What You Get: I handle the design, strategy, and copywriting for your Media Kit, Rate Sheet, and Pitch Templates to ensure your positioning is flawless.
- Strategy: A 1-on-1 focus on your specific niche and audience demographics.
Investment: $497
Digital Content Execution
(Retainers)
I handle the heavy lifting of content execution so you can reclaim your time to focus on running your business. This service is specifically designed for clients who want to turn a high-level strategy roadmap into immediate, consistent action.
Whether you are looking for a trusted partner to manage your brand’s daily social presence or a specialist to ensure your website and newsletters are working in harmony with your SEO goals, I provide a “done-for-you” experience that prioritizes quality over noise.
What I Offer:
- Social Media Management: Full-service strategy, content creation, and audience engagement across up to three platforms to build community and reach.
- Website & SEO Management: Ongoing design updates, theme/plugin maintenance, and search engine optimization to keep your digital home performing at its peak.
- Email Marketing: End-to-end management of your subscriber list, including custom template design and strategic campaign scheduling.
- Multi-Media Design: Professional video editing for Reels, TikTok, and YouTube, alongside branded graphic design for a cohesive visual identity.
I hired Paula on a bit of a whim to help with some video editing and miscellaneous tasks that we needed done quickly. From that first moment I knew that Paula was just one of those people who would be valuable to any team. She picked things up quickly, adapted when we needed to with different systems and software, and got everything done on time and to high quality. Paula also was always responsive and communicated really well, which is so important when juggling so many different tasks and team members. I would definitely recommend Paula to anyone looking for assistance in their business!
Paula has been an invaluable asset to my business for 3+ years. Some of Paula's most remarkable traits are her exceptional time management skills, attention to detail, proactive approach to problem-solving, and analytical mind. Paula has excelled at managing our growing community of 300+ students worldwide, associated with our signature group coaching program. As I look toward the future and the continued growth of my business, I intend to bring her along with me. Paula has become an integral part of my brand, and I am confident that with her by my side, we will continue to exceed our goal of building a multi-million dollar Black-owned brand.
In just nine months, Paula helped increase our Instagram following by 109%! She has an incredible ability to capture Transcend's voice and tone without me having to over-explain anything. From content ideas and captions to overall strategy, she does everything in a way that feels aligned, thoughtful, and very “me.” Paula consistently finds content I genuinely love, not just what’s trending, and helps Transcend show up online without it feeling forced or exhausting. And don’t even get me started on newsletters, she has a real gift for taking information and spicing it up while still keeping it clear, engaging, and on-brand. If you’re looking for someone strategic, creative, and reliable, who actually makes your life easier, Paula is that person.
Social Media Content & Strategy
Turn over your social media accounts (up to 3) and let me handle content strategy, creation, and audience engagement.
What’s Included:
✅ Social media audit & profile optimization
✅ Custom content strategy & monthly content calendar
✅ 3-5 posts per week (shared across up to 3 platforms)
✅ Monthly analytics reports
✅ An hour of engagement per week
✅ Monthly strategy & brainstorming calls
💰 Investment: Clients typically invest between $800–$1,600/month
📌 Content can be scheduled using a platform of your choice; subscription not included in price.
Website Design & Management
Your website is one of your most valuable digital assets. Whether you’re starting from scratch or refining what you already have, I’ll make sure it not only looks good but works hard for your brand.
What’s Included:
✅ Website design (WordPress, Squarespace, or SharePoint)
✅ Content creation & page layout updates
✅ Theme & plugin updates or customization
✅ SEO improvements for better visibility
✅ Security monitoring & troubleshooting*
✅ Ongoing maintenance & performance updates
💰 Investment: Clients typically invest $400/month for ongoing website management, or project-based pricing starting at $1,000 for new website design and build services.
📌 For major technical issues, an additional $75–$150/hour fee may apply depending on the severity.
Email Marketing & Newsletters
Want to grow and engage your email list? I create and manage effective email campaigns using Kit, Mailchimp, or Flodesk.
What’s Included:
✅ Email strategy & content calendar (up to 5 emails/month)
✅ List management & segmentation
✅ Custom template design
✅ Email formatting & scheduling
✅ Campaign tracking, analytics & optimization
💰 Investment: $480/month
Video Editing & Content Repurposing
Got video footage you need polished? Let’s turn it into engaging content for Instagram Reels, TikTok, and YouTube.
Choose Your Plan:
🎬 Option 1: Three (3) long-form videos (up to 25 minutes each) → $600/month
🎬 Option 2: Two (2) short-form videos per week → $400/month
📌 Includes up to 3 revision notes + custom graphics & audio effects.
Graphic Design & Branded Content
Create stunning, on-brand visuals for social media, websites, and email marketing.
Choose Your Plan:
🎨 Option 1: Eight (8) custom graphics → $480/month
🎨 Option 2: Five (5) custom graphics → $300/month
🎨 Option 3: Up to 10 editable templates → $750 (one-time investment)
📌 Designs can be created in Canva or Adobe Photoshop. A subscription is required to access original files.
Social Media Content & Strategy
Turn over your social media accounts (up to 3) and let me handle content strategy, creation, and audience engagement.
What’s Included:
✅ Social media audit & profile optimization
✅ Custom content strategy & monthly content calendar
✅ 3-5 posts per week (shared across up to 3 platforms)
✅ Monthly analytics reports
✅ An hour of engagement per week
✅ Monthly strategy & brainstorming calls
💰 Investment: Clients typically invest between $800–$1,600/month
📌 Content can be scheduled using a platform of your choice; subscription not included in price.
Website Design & Management
Your website is one of your most valuable digital assets. Whether you’re starting from scratch or refining what you already have, I’ll make sure it not only looks good but works hard for your brand.
What’s Included:
✅ Website updates & maintenance (WordPress & Squarespace)
✅ Theme & plugin updates/customization
✅ Security monitoring & troubleshooting*
✅ Content creation & updates (e.g., blog posts, new pages)
✅ SEO improvements for better visibility
💰 Clients typically invest $400/month for ongoing website management, or project-based pricing starting at $1,000 for new website design and build services.
📌 For major technical issues, an additional $75–$150/hour fee may apply depending on the severity.
Email Marketing & Newsletters
Want to grow and engage your email list? I create and manage effective email campaigns using Kit, Mailchimp, or Flodesk.
What’s Included:
✅ Email strategy & content calendar (up to 5 emails/month)
✅ List management & segmentation
✅ Custom template design
✅ Email formatting & scheduling
✅ Campaign tracking, analytics & optimization
💰 Investment: $480/month
Video Editing & Content Repurposing
Got video footage you need polished? Let’s turn it into engaging content for Instagram Reels, TikTok, and YouTube.
Choose Your Plan:
🎬 Option 1: Three (3) long-form videos (up to 25 minutes each) → $600/month
🎬 Option 2: Two (2) short-form videos per week → $400/month
📌 Includes up to 3 revision notes + custom graphics & audio effects.
Graphic Design & Branded Content
Create stunning, on-brand visuals for social media, websites, and email marketing.
Choose Your Plan:
🎨 Option 1: Eight (8) custom graphics → $480/month
🎨 Option 2: Five (5) custom graphics → $300/month
🎨 Option 3: Up to 10 editable templates → $750 (one-time investment)
📌 Designs can be created in Canva or Adobe Photoshop. A subscription is required to access original files.
About me
I’m a Digital Content Specialist with over a decade of experience in social media, website management, content strategy, graphic design, email marketing, video editing, and influencer marketing. Throughout my career, I’ve helped a diverse range of clients enhance their online presence—including nonprofit organizations, large businesses, startups, and influencers.
My background spans both agency and in-house roles, with experience at esteemed institutions such as the Boston Public Library Fund and the Boston Center for the Arts. I specialize in creating and managing digital content that engages audiences and drives brand growth.
Social Media
Audit + Strategy Roadmap
A one-time audit and strategy playbook designed to help you stop guessing and start posting with intention.
This service breaks down what’s working, what’s not, and exactly how to create Instagram and/or LinkedIn content that supports your growth goals—whether that’s reach, engagement, or conversions.
What You Get:
Best for: Brands, nonprofits, and creators who want clarity and direction.
Investment: $597